Should You Ever Change Your Company Name? | Ep. #661

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Should You Ever Change Your Company Name?</li> <li>[00:35] <a href= "https://moz.com/">Moz</a> was formally SEOMoz, but they went through a process where they had to change domains.</li> <li>[00:57] When you change domains, you lose 5-10% of your link juice.</li> <li>[01:10] Moz wrote a <a href= "https://moz.com/blog/goodbye-seomoz-hello-moz"> blog post</a> about their name change and how it affected the company.</li> <li>[01:20] If you are going to make the change, make sure that you have your SEO bases covered.</li> <li>[01:28] You could potentially lose traffic and revenue.</li> <li>[01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.</li> <li>[01:50] The main reason to change your name is if the name keeps you pigeon-holed.</li> <li>[02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.</li> <li>[02:10] <a href= "https://business.comcast.com/">Comcast</a> had a lot of bad press that was unavoidable.</li> <li><span style="font-weight: 400

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Episodes

Should You Ever Change Your Company Name? | Ep. #661

Nomzy Stholly

6:13