Should You Coin Your Own Terms For Marketing? | Ep. #933

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?</li> <li>[00:36] We have talked about this in the past. Our mutual friend, <a href= "https://backlinko.com/">Brian Dean</a> came up with the skyscraper technique.</li> <li>[01:12] Most people are coining hundreds of terms, but only a handful are taking off.</li> <li>[01:35] Neil would rather ride the coattails of a term, rather than inventing one.</li> <li>[02:04] Let someone else build the demand, while you go in and fill it.</li> <li>[03:11] It’s ok not to be the first-mover.</li> <li>[03:25] Drift invented the term “conversational marketing”, but <a href= "https://www.hubspot.com/">Hubspot</a> came up with the more popular “inbound marketing”.</li> <li>[04:12] Eric prefers Neil’s method to inventing his own terms.</li> <li>[04:21] That’s it for today!</

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Episodes

Should You Coin Your Own Terms For Marketing? | Ep. #933

Nomzy Stholly

6:15