Short: The Death of Sega

<p>Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??</p><p><br>Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in <a href="http://acquired.fm/slack">Slack</a>, <a href="https://www.acquired.fm/feedback">email</a> or <a href="http://www.twitter.com/acquiredfm">Twitter</a>!</p><p><strong>ACQ2 Show + LP Program:</strong></p><ul> <li><a href="https://pod.link/acquiredlp">Subscribe to our interview show, ACQ2!</a></li> <li> <a href="https://acquired.fm/lp">Become an LP</a> and support the show. Help us pick episodes, Zoom calls and more.</li> </ul><p><strong>Sponsors:</strong></p><p>Thanks to our fantastic partners, any member of the Acquired community can now get:</p><ul> <li><a href="https://bit.ly/acquired-vouch">Up to 10% on your first year of business insurance with Vouch</a></li> <li><a href="https://bit.ly/acquiredpitchbook">A free trial of PitchBook + links to research reports!</a></li> </ul><p><strong>Links:</strong></p><ul> <li><a href="https://www.youtube.com/watch?v=ExaAYIKsDBI">The shortest and most famous speech in video game industry history</a></li> <li><a href="https://docs.google.com/document/d/1tTK88Hu_gUYoOnjWf9pIMPzj4Dm5DulT6wJvOFuJLn8/edit?usp=sharing">Episode sources</a></li> </ul><p><strong>Carve Outs:</strong></p><ul> <li><a href="https://www.joincolossus.com/episodes/50823211/morey-systems-thinking-in-sports?tab=transcript">Daryl Morey on Invest Like the Best</a></li> <li><a hre