Seven- and Eight-Figure Exits, Thanks to Copy with Jim Van Wyck

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast160.jpg" /> <br />I have often wondered whether direct-response copy would work in large, more conventional businesses.<br /> Our guest today put my question to rest.<br /> Let me introduce you to my friend Jim Van Wyck. He’s been a direct marketer since the early 1990s. And because of businesses he built with direct-response copy, he’s had two seven-figure exits and one eight-figure exit.<br /> In case that jargon doesn’t mean anything to you, I’ll break it down. A seven-figure exit is where you sell the business for more than one million dollars. An eight-figure exit is where you sell the business for more than 10 million dollars.<br /> Jim opened an indoor tennis club in the early eights. He co-founded a bookstore in the early 90s. He had a small chain of weight loss centers in the late 90s in partnership with his wife.<br /> Jim worked closely with a regional insurance brokerage in the 2000s, which was sold to a Fortune 500 company. More recently, he co-founded another insurance agency selling health insurance nationwide, and he was the CEO of that business.<br /> He’s currently creating HealthAmigo.com, which is a national telemedicine and healthcare services company, and he’s the co-founder of that.<br /> A lot of businesses to keep track of, but I wanted to give you an idea of how prolific Jim is when it comes to business building. I asked him to come on the show today to talk about the vital role of copy in his businesses.<br /> Here are the questions Jim answered:<br /> 1. We have a famous disclaimer at the top of the show, which award-winning composer Dr. Doug Pew even set to music! But in a private conversation, you said most people have no idea what legal compliance is like until you set up an insurance company. Could you talk about that?<br /> 2. Now you have some copy, in story form, that will be used on a video for Health Amigo. Please read it out loud to us and then let’s talk about it.<br /> 3. How did you get started with