Setting Prices Using the World's Best Buyer Persona with Stormie Andrews

<p><strong>Stormie Andrews</strong> is the president of Yokel Local. He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized buyer persona expert, and HubSpot Certified Trainer. He has also been recognized as a Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary, and his book, "The World’s Best Buyer Persona® System," became an Amazon Hot New Releases Best Seller.</p> <p>In this episode, Stormie talks about how the World’s Best Buyer Persona System helps users set them apart from competitors in terms of market positioning where pricing doesn’t have to be one driver.</p> <p><strong> </strong></p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Find out how to create the next best thing in creating your best buyer persona in the absence of the gold standard</li> <li>Learn how to create a value proposition where pricing isn’t the number one driver</li> <li>Find out the concept of TINB (There Is No B) in the World’s Best Buyer Persona System</li> </ul> <p> </p> <p align="center"><strong>“It's not about you. It's not about your goods and services. It's about your prospects, your ideal customers, their pain points, their issues. The more time, energy, and effort you put into that, the more in alignment you're going to be as it pertains to your pricing.”</strong></p> <p align="center"><em>- Stormie Andrews</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:53 - How he started getting into personas</p> <p>03:20 - Differentiating sales and marketing</p> <p>07:02 - Creating multiple personas for each buyer type and making recommendations</p> <p>07:52 - The next best thing to do when you don’t meet the gold standard to help you create the best buyer persona</p> <p>09:55 - Using Maslow’s hierarchy of needs as a basis for creating personas</p> <p>14:01 - How does a buyer persona influences pricing</p> <p>17:34 - Building personas for differ