Setting Prices and What Makes Customers Buy with Natalie Louie

<p><strong>Natalie Louie</strong> <span style= "font-weight: 400;">is a Product Marketing strategist and leader who can build, scale, train and manage teams or roll up her sleeves to create and operationalize repeatable playbooks around positioning, messaging, go-to-market, product launches, customer journeys, training, competitive intelligence, win-loss analysis, customer and market research, sales enablement, pricing and packaging.  </span></p> <p><span style="font-weight: 400;">She is a strong operator and strategist adept at working with C-level executives, board members and cross-functional teams to ensure alignment and execution excellence for projects inside and outside of her scope. She loves telling a great story where the customer is the hero. </span></p> <p><span style="font-weight: 400;">In this episode, Natalie talks about shifting pricing mindsets in the digital products space particularly under the subscription pricing model. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to introduce a new recurring revenue model into your pricing system without getting rid of your one-time transaction </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to make a win-win situation both for you and the client you are serving when introducing a recurring revenue model both for your hardware and software products </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out all about new product pricing in the introduction stage, how to set prices for the very first time </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Businesses are budgeting for how am I going to budget to unlock new growth going to a new normal, that COVID-19 brought out. And it’s all about making the right investments in your business so that you can adjust to new normal, which is all going to be in the digit