Seth Godin: Learning to take risks, be generous, and make a ruckus

<p><span style="font-weight: 400;">If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—</span><em><span style= "font-weight: 400;">every day</span></em><span style= "font-weight: 400;">—about marketing, design, writing, how being a better human will make you better at your job.</span></p> <p><span style="font-weight: 400;">Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including</span> <em><span style= "font-weight: 400;">Linchpin</span></em><span style= "font-weight: 400;">,</span> <em><span style= "font-weight: 400;">Purple Cow</span></em><span style= "font-weight: 400;">, and</span> <em><span style= "font-weight: 400;">The Dip</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">We’ve been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.”</span></p> <p><span style="font-weight: 400;">We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Takeaways:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the counterintuitive idea of “surplus” means that, despite everything going on in the world, we all have access to more resources than the last King of France did.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why writing is often the best starting point for almost any type of creative work.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why a company is more like an organi