Serving Small Businesses with Clate Mask, CEO and Co-Founder, Keap

<p>Adding features to existing software often requires a great deal of hard work, but simplification can be an even more difficult process. <a href="https://www.linkedin.com/in/clatemask/">Clate Mask</a> is the CEO and Co-Founder of <a href="https://keap.com/">Keap</a>, a CRM and sales and marketing automation platform focused on small business needs. On this episode, Clate speaks candidly about the company’s early days, which boasted a powerful but complex automation tool, and the challenges he and his team overcame in order to make the platform more accessible.</p><p><strong>Tune in to learn:</strong></p><ul><li>What Keap provides its customers (1:50)</li><li>How Keap simplified its platform for small businesses (12:00)</li><li>About “when/then automation” (23:55)</li><li>Clate’s advice for aspiring entrepreneurs (25:40)</li></ul><p>IT Visionaries is powered by Salesforce Platform and Dreamforce. Did you know all the very best Dreamforce sessions are available free on <a href="http://www.salesforce.com/plus">salesforce.com/plus</a>? We recommend watching the Platform and MuleSoft keynote to get the down-low on doing more with less and increasing efficiencies with automation.</p><p>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.</p>