Ser. 2, Episode 6: Accessories that are practical, fashionable, and trendy

<p>Cases are practical and can add value to your practice if one wants to market them. Other items such as readers and sunglasses can be viewed the same way. Consider how you promote your optical department, then consider a marketing budget for that that compliments your goals for that department. Think of accessories as the ‘would you like to supersize your order?’</p> --- Support this podcast: <a href="https://anchor.fm/katie-friedman0/support" rel="payment">https://anchor.fm/katie-friedman0/support</a>