Selling SaaS to SMBs — What's Working Now?

<p>On this episode, <a href="https://www.linkedin.com/in/sturichards/">Stu Richards</a>, CEO at <a href="https://www.linkedin.com/company/bredin/">Bredin</a>, shares valuable insights on selling SaaS solutions to SMBs.</p> <p><br></p> <p>He and his team conducted a survey of SMBs focusing on the decision-making process regarding which SaaS solutions to purchase for their business. They discovered there is some variation depending on the size of the business.</p> <p><br></p> <p>Very small businesses (under 20 employees) rely mostly on articles and search to learn about products. These can be on your website, syndicated articles or blog posts.</p> <p><br></p> <p>There aren’t as many small businesses (20 to 99 employees) as very small businesses, but from a revenue standpoint, they’re significant in the SMB space. For these companies, search and the product section of your website are crucial during the research and purchase stages.</p> <p><br></p> <p>Mid-sized businesses (100 to 500 employees) prioritize articles, general news sites and research reports. Security is a top concern for bigger companies, so emphasizing it in your messaging is essential. Reliability, functionality and integration are also vital message points.</p> <p><br></p> <p> Resources mentioned:</p> <p> Stu Richards⁠ -</p> <p>https://www.linkedin.com/in/sturichards/</p> <p>Bredin⁠ | LinkedIn -</p> <p>https://www.linkedin.com/company/bredin/</p> <p>Bredin | Website -</p> <p>http://www.bredin.com/</p> <p><br><strong>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at </strong><a href="https://contentallies.com">https://ContentAllies.com</a><strong>.</strong></p> <p><br></p> <p><br></p> <p><br></p> <p> #saas #software #cloud</p>