Season 2 - Ep 2 - Let's talk about a data fueled mobile strategy with Lexi Sydow

<p>We can all agree that mobiles have become one of most widely used pieces of technology given that it is literally at our finger tips. In todays episode I talk to Lexi Sydow who is the Head of Insights for data.ai (formerly App Annie) who are a company that combines consumer and market data to provide insights that are powered by AI. </p><p>This is a really interesting discussion as Lexi provides some stats and insights into:</p><ul><li>What makes the Australian mobile market unique?&nbsp;</li><li>Why mobile? And why a data-fueled mobile strategy?&nbsp;</li><li>How have our habits changed during&nbsp;</li><li>Are there any demographic differences we should note of?&nbsp;</li><li>How does this data help businesses grow their top line?&nbsp;</li></ul><br/><p>Definitely one to listen to whether you are in data or not.</p>