Searching for Gen Z

<p>Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Scott and Sydney discuss why this could be harmful, what Google is doing to keep up, and the importance of understanding how to reach your customers.&nbsp;</p> --- Support this podcast: <a href="https://anchor.fm/whythofilms/support" rel="payment">https://anchor.fm/whythofilms/support</a>