Sean Zinsmeister on Modern Marketing Dataflow

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC674.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://stackadapt.com">StackAdapt</a></strong> and <strong><a href= "https://terminus.com/moc">Terminus</a></strong></p> <p><a href="https://www.linkedin.com/in/szinsmeister/">Sean is VP of Product Marketing</a> at <a href= "https://www.thoughtspot.com/">ThoughtSpot</a></p> <p>Stack and Flow</p> <p>Adam Curry on Podcasting 2.0</p> <p>"B.I. doesn't do anything."</p> <p>You should be doing some SQL</p> <p><strong>9:45 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.<br /> <br /> Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at <a href= "https://stackadapt.com">stackadapt.com</a></strong></p> <p>Defining Data Apps</p> <p>Reverse ETL</p> <p>The Modern Marketing Data Workflow</p> <p><strong>19:17 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at <a href= "https://terminus.com/moc">terminus.com/moc</a>.</strong></p> <p>Not having to write all the data connectors</p> <p>Leaving the Valley to return to Boston</p> <p><a href="https://amzn.to/2TjZ8