SE8 EP05: Urban EDC Product Drop Strategy Elicits Continuous Novelty w/ Yong-Soo Chung

<p>On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of <a href="https://urbanedcsupply.com/">Urban Every Day Carry</a>, a business and community supporting creative makers and designers of knives from all over the world.</p><p> </p><p>Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion.</p><p> </p><p>Yong-Soo’s first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC. </p><p> </p><p>The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife’s French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo’s podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own.</p><p> </p><p>It’s an awe-inspiring episode as you’d hear Kunle and Yong-Soo talk more about Urban EDC’s core values, operations, and growth, GrowthJet’s First and Class Founders’ advocacies, and Spotted by Humphrey’s story. </p><p><br>-----------<br> <br>SPONSORS:<br> <br>This episode is brought to you by:<br> <br><strong>Klaviyo</strong><br> <br> This episode is brought to you by <a href="https://www.klaviyo.com/">Klaviyo</a> – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom In