SE8 EP04: Sunday Citizen's Rapid Growth Formula is Product-Centered w/ Mike Abadi

<p>On today’s episode, Kunle is joined by Mike Abadi, Co-Founder &amp; CEO of <a href="https://sundaycitizen.co/">Sunday Citizen</a>, a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community.</p><p> </p><p>Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers.</p><p> </p><p>Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community.</p><p><br>-----------<br> <br>SPONSORS:<br> </p><p>This episode is brought to you by:<br> <br><strong>Klaviyo</strong><br> <br> This episode is brought to you by <a href="https://www.klaviyo.com/">Klaviyo</a> – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.<br> <br> Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.<br> <br> Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.<br> <br> <strong>Rech