SE05 EP15: Klaviyo Data Insights: eCommerce is Witnessing Explosive Growth

<p>When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened. </p> <p>Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Amazon not operating at full capacity?</p> <p>Well, according to Klaviyo's insights, e-tailers' seem to have seized the opportunity to serve a continuously surging customer-demand for specific products that align with <a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.klaviyo.com/blog/new-essentials-survey-coronavirus" rel="noopener">consumers' hierarchy of needs</a>. </p> <p>My interview with Jake Cohen, Head Of Product Marketing at Klaviyo is a must-listen if you would like to understand better categories in ecommerce currently thriving (there are some surprises) as well understand how to make the best use of this unique opportunity. </p> <p>Jake explains that Klaviyo have a customer-base of 100,000 e-commerce stores, </p> <p>30,000 of which are paying customers.</p> <p>They selected 19,000 stores from their cohort of paying customers that were in business all through 2019 as well as 2020 and have been able to deliver their highly detailed '<a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.klaviyo.com/covid-19-daily-ecommerce-insights" rel="noopener">Coronavirus Ecommerce Insights</a>'. </p> <p>Klaviyo have also been running a daily <a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.research.net/r/Klaviyo-COVID19-Poll-Email" rel="noopener">ecommerce brand</a> and <a class="_e75a791d-denali-editor-page-rtfLink" href="https://www.surveymonkey.com/r/Klaviyo-Consumer-Poll" rel="noopener">customer survey</a> to get a sentiment and pulse.</p> <p> </p> <p>----------- 
Daily Pulse - Klaviyo 
-----------
 Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact