Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein

<p>Michael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. </p> <p>We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carved in stone. Hype has a place in a world abundant with choice and Michael has some ideas on how to use hype to cut through a crowded field. </p> <p>Michael offers some tips on how to manage your way – ethically – through the world of hype to help you and your ideas breakthrough. </p> <p>We also talked about Tim Ferriss’s claim on the world kickboxing championship, and we discussed which world would be a better world to live in: a world that was imagined in George Orwell’s Nineteen Eighty-Four, or Aldous Huxley’s A Brave New World. Buckle up, Buttercups! </p> <p> </p> <p>© 2021 Behavioral Grooves</p> <p> </p> Links <p>Michael Schein: <a href='https://michaelfschein.com/'>https://michaelfschein.com/</a> </p> <p>You can download Michael’s recommendations on hype ideas at <a href='http://www.hypereads.com/list'>www.hypereads.com/list</a> </p> <p>Access to Anyone podcast: <a href='https://www.accesstoanyonepodcast.com/'>https://www.accesstoanyonepodcast.com/</a> </p> <p>George Orwell’s Nineteen Eighty-Four: <a href='https://en.wikipedia.org/wiki/Nineteen_Eighty-Four'>https://en.wikipedia.org/wiki/Nineteen_Eighty-Four</a> </p> <p>Aldous Huxley’s A Brave New World: <a href='https://en.wikipedia.org/wiki/Brave_New_World'>https://en.wikipedia.org/wiki/Brave_New_World</a> </p> <p>Tim Ferriss: <a href='https://en.wikipedia.org/wiki/Tim_Ferriss'>https://en.wikipedia.org/wiki/Tim_Ferriss</a> </p> <p>Anarchist Cookboo