Scott Simonelli , CEO and Founder of Veritonic Inc., on Cultivating Success in the Audio Market

Scott Simonelli is the Founder and CEO of Veritonic Inc., one of the industry’s leading audio research and analytics platforms that provides marketing intelligence for sound. Veritonic are the pioneers in online testing and optimization, helping marketers make data-driven decisions about websites and user experience when they are struggling for guidance. Scott was also Vice President Sales at Optimost and played an instrumental role in the company’s acquisition by HP.