Scott Becker: Niche-centric Branding and Business Development

<p><strong>In this episode, Steve Fretzin and Scott Becker discuss:</strong></p><ul><li>Overcoming barriers to build your book of business. </li><li>Working with others, including a coach or mentor, to learn how to build your practice. </li><li>Building your practice in a niche. </li><li>Niche-centric and client-centric businesses. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Once you do the same thing 8-10 times, or more, people start to look at you as a serious professional trying to build something with a serious purpose. </li><li>You have to have great branding, together with great legal services delivery, and a great team of lawyers to deliver those services. </li><li>You have to be open for business, even if you’re not asking for business, constantly. Be in front of others and keep the two-way communication open. </li><li>To make a great lawyer, you have to have the ability to do great analytical work and combine that with really good personal and communication skills.</li></ul><p> </p><p><i><strong>"You have to be great at something. Once you're great at something, you understand what it takes to be great in other things. And so there's obviously a cost to specialization, but it's very hard to attract business, and serious business, without being great at something."</strong></i><strong> —  Scott Becker</strong></p><p> </p><p><strong>Connect with Scott Becker:  </strong></p><p>Website: <a href="https://www.mcguirewoods.com/">McGuireWoods.com</a> & <a href="http://beckershealthcare.com/">BeckersHealthCare.com</a></p><p>Email: <a href="mailto:sbecker@mcguirewoods.com">sbecker@mcguirewoods.com</a> or <a href="mailto:sbecker@beckershealthcare.com">sbecker@beckershealthcare.com</a></p><p>Podcasts: <a href="https://www.beckershospitalreview.com/podcasts.html">beckershospitalreview.com/podcasts.html</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/scottbeckermw/">linkedin.com/in/scottbeckermw/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https:/