Scaling Your Startup Sustainably Through More Deliberate Steps with Justin Nassiri of Captivate.ai

<p><a href="https://www.linkedin.com/in/justinnassiri">Justin Nassiri</a>, Founder & CEO at <a href="https://captivate.ai/">Captivate.ai</a>, joins co-host Ledge for a great discussion on startups. Nassiri, a veteran, podcaster, and serial entrepreneur, has founded several startups and shares valuable lessons he has picked up along the way.</p><p>Startups don’t need to be an instant unicorn. Many founders have become enamored with the concept of raising millions based on a great idea. In reality, taking more deliberate steps can lead to more sustainable gains.</p><p>This more deliberate approach begins even before your startup. Nassiri talks about the importance of learning corporate organization and processes during your career. While employed, absorb and reflect on processes like human resources, technology, operations, and others. Learning these areas will save you time and money in your future startup.</p><p>Nassiri is also a proponent of bootstrapping. Product acceleration through customer discovery is one thing a founder should focus on. It takes the same amount of energy as raising capital but has more advantages. Aside from not owing investors, it permits more independence for your company to align with your vision.</p><p>Another key benefit of a sustainable approach is with scaling people, and Nassiri shares the benefit of hiring contractors. Documenting processes allows you to onboard people who can wear some of the hats you are wearing. And if managed well by a project management tool like Monday.com or hired on a platform like Upwork, contractors will bring expertise without sucking up too much of your time. </p><p>Existing and aspiring founders will find this episode inspiring. Taking a different, deliberate but sustainable approach will guarantee your startup’s long-term success.</p><ul><li>Website - <a href="https://captivate.ai/">captivate.ai</a></li><li>Email - <a href="mailto:justin@captivate.ai">justin@captivate.ai</a></li><li>LinkedIn - <a href="https://www.linkedin.com/in/justinnassiri/">http