Sasha Berson: Investing in Client Acquisition

<p><strong>In this episode, Steve Fretzin and Sasha Berson discuss:</strong></p><ul><li>Statistics around lawyers in the United States. </li><li>The relationship between marketing and company performance. </li><li>Setting expectations with your marketing team. </li><li>Why you need to keep up on your advertising and marketing budgets. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Being a rainmaker is infinitely more profitable than just being a lawyer. </li><li>Most marketing companies do not charge enough money to be able to provide solid, consistent results.</li><li>Always ask for references from your marketing company. If they won’t provide them, walk away. </li><li>If you hire a high-performing marketing team, you should be getting a 4 to 7 times return on that investment. </li></ul><p> </p><p><i><strong>"The one thing that most solo and small law firm lawyers don't know is that you need to be investing 15 to 25% of future revenue into client acquisition." </strong></i><strong>—  Sasha Berson</strong></p><p> </p><p><strong>Episode References: </strong></p><p>How to Pick the Best Marketing Company Checklist: <a href="https://growlawfirm.com/marketing-company-checklist">https://growlawfirm.com/marketing-company-checklist</a></p><p>How to Get More Clients Report: <a href="https://growlawfirm.com/law-firm-report">https://growlawfirm.com/law-firm-report</a></p><p> </p><p><strong>Connect with Sasha Berson:  </strong></p><p>Website: <a href="https://growlawfirm.com/">https://growlawfirm.com/</a></p><p>Email: <a href="mailto:sasha@growlawfirm.com">sasha@growlawfirm.com</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ">https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/grow-law-firm/">https://www.linkedin.com/company/grow-law-firm/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/aleksanderberson/">https://www.linkedin.com/in/aleksanderberson/</a></p><p>Facebook: <a href="https://www.facebo