Samuel Kamugisha – Constant Frustrations Selling SMS Messages Killed The Business

<p><a href="https://www.linkedin.com/in/samuelkzac/" target= "_blank" rel="noopener"><strong>Samuel Kamugisha</strong></a> <span style="font-weight: 400;">is a brand and growth strategist hailing from Uganda in East Africa but has been in Malaysia for the past five years, where he completed his Master’s degree. He is skilled in marketing, creative strategy, brand development, and project management that he attained from various fields.</span></p> <p><span style="font-weight: 400;">Samuel has over 11 years of work experience in Africa and Asia. Currently, he works in the strategy department at the prestigious iProspect Malaysia and Lemonade Agency that are Dentsu Aegis Network Companies.</span></p> <p><span style="font-weight: 400;">Finally, he is the host of the</span> <a href= "http://wowjournal.cc/wowfactor-podcast/"><span style= "font-weight: 400;">Wow Factor Podcast</span></a><span style= "font-weight: 400;">.</span></p> <p><strong> </strong></p> <p><strong>“Loss is just an investment in knowledge.”</strong></p> <p><span style="font-weight: 400;">Samuel Kamugisha</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <h3><strong>Chasing the excitement of being his own boss</strong></h3> <p><span style="font-weight: 400;">After working for about six years, Samuel quit his job and decided to open a business and be his own boss. He partnered with his friend, and together they started a business in Uganda focusing on bulk SMS. The idea was to offer SMS services to people who wanted to send bulk SMS messages.</span></p> <h3><strong>Raising capital for his business</strong></h3> <p><span style="font-weight: 400;">Samuel approached his sister with his business idea and requested her for a loan to set up the business. He showed her the valuation of the business, and she agreed to loan him the money.</span></p> <h3><strong>Excited to get started right away</strong></h3> <p><span style="font-weight: 400;">Happy to finally have the capital he needed, Samuel went to his