Sam Yagan @ OkCupid: The College Buddies Who Pioneered Freemium Dating

<p>Online dating was an early part of the Web. But, to Sam Yagan and his friends, it was broken. The industry leaders were all thinking about it the wrong way because they were trying to create matches for users.</p><p>The OkCupid team didn't think people needed help finding matches. They thought people just needed help finding more potential mates to choose from, so that's what they focused on.</p><p>Growth was slow at first, but, once they found the right formula -- by developing a series of strategies that have now become standard growth "best practices" across countless industries -- OkCupid took off. It eventually became one of the most popular dating websites in the world and has helped millions of people find their own soulmates.</p><p>For a complete transcript of the episode, <a href="https://latonas.com/blog/web-masters-episode-35-sam-yagan/">click here</a>.</p>