Sales vs Marketing - Where Should Your Focus Be?

<p>Every business must make the shift from marketing to sales if they want to succeed. If you don't understand the difference between sales and marketing, you won't be able to shift your attention, focus and priority when the timing is required.</p> <p>In this video you are shown a visual framework that will help you understand the difference between sales and marketing. Miles Beckler gets on his whiteboard and reveals the roadmap for digital marketers and entrepreneurs in order to help you self identify where you are in the journey between sales and marketing.</p> <p>It is best to think of these two sides of your business like offense and defense on a sport. It takes very different skills and focused effort in both disciplines in order to create a winning long-term business.</p> <p>The marketing side of the business is what helps you grow your audience, gain the attention of the marketplace, build trust, likability, etc...</p> <p>The sales side of your business is when you actually enter the phase of customer acquisition whether it's with your products or with affiliate products.</p> <p>Too many business owners who are new to the Internet marketing and online business world are going straight to the selling side of the equation without the appropriate skills as discussed in this video.</p> <p>It is possible to accelerate your path into the customer acquisition side of the business but it takes specific and difficult to learn skills as explained here...</p> <p><br /> This acceleration requires going into the world of paid add traffic, generally using Facebook ads and sales funnels or driving traffic directly to your sales letters that have excellent copywriting.</p> <p><br /> for help getting better at copywriting I have put together this post that shares my 11 tips on creating landing pages that convert: www.milesbeckler.com/sales-pages-that-convert/<br /> ​</p> <p><br /> Likewise, I have a video here on YouTube where I break down the individual components of a multimillion dollar sales funnel so you can underst