Sales Tactics in Functional Medicine, with Dr. Ben Lerner

<h1>Functional Medicine Practitioners: What You Will Learn:</h1> <ul> <li>Why Dr. Lerner has built his sales cycle around unique advancing programs and events</li> <li>Different programs and events <strong>functional medicine practitioners</strong> can produce to connect with patients</li> <li>How Dr. Lerner views sales in relation to the brick and mortar practice</li> <li>Customer Lifetime Value (CLV)</li> <li>What drove Dr. Lerner to pursue additional training in psychology</li> <li>Psychological concepts that can be leveraged to move a prospective patient forward in the sales cycle</li> <li>How to build out an event and fill the seats</li> <li>How to ask questions that seem genuine and authentic, not salesy</li> <li>How to deal with internal struggles in your business and separate them from your interactions with patients</li> <li>Structures and systems you can implement to create consistency across all of your clinics</li> </ul> <h2>Reach Your Patients When They’re Ready to Spend</h2> <p>Several months ago, I produced a major functional medicine event called The Functional Medicine Sales Training Virtual Summit. I interviewed over fifty experts in our field, each bringing forth loads of valuable information to help us get more patients saying ‘yes.’ The goal is to use sales and human communication tactics to have a greater impact as functional medicine practitioners, and ultimately, to get paid what you are worth. Dr. Ben Lerner was one of the experts who joined us for the summit, and I wanted to share his interview with those of you who may have missed it or need a refresher on his proven sales process for functional medicine practitioners.</p> <h2>Advancing Programs and Events</h2> <p>Dr. Ben Lerner is one of the top functional medicine practitioners in the industry. He is also a coach, mentor, and a very successful entrepreneur. Dr. Lerner has an extremely unique approach to marketing in functional medicine, and his sales and admissions processes have generated significant growth in each of the 135 practic