S5E7A - E-business in the Real World

<p>On the back of our recent e-business series, we’ve had some recent real world examples of situations where a joined-up approach would have been useful. Legitimate suppliers selling legitimate products, but their lack of cohesion and poor communication led to a less than ideal customer experience, costing them potential further business.</p> <p>What were the big mistakes made and how should they avoid it in future?</p>