S3 Ep15: How to Build Brands that Matter with Tim Galles

<div>Welcome to <strong>THE WHOLE BRAND</strong> episode - featuring <a href="https://www.linkedin.com/in/timgalles/">Tim Galles</a>, Chief Idea Officer for <a href="https://www.barkleyus.com/">Barkley Agency</a> and Director of <a href="https://www.barkleyus.com/wholebrand/#section-intro">The Whole Brand Project</a>. As if that's not enough - Tim is also Author of <a href="https://www.thescratchbook.com/">Scratch: How To Build A Potent Modern Brand From The Inside Out</a>, a instructor of Design For Good, and a Speaker. <br> <br> Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world. <br> <br> In this episode you'll hear Tim and <a href="https://www.linkedin.com/in/shaunasikorski/">Shauna</a> chat about:</div> <ul> <li>What Makes a Brand Truly Successful</li> <li>Chipotle is Very Good at This </li> <li>You Either Stand for Something or You Stand for Nothing</li> <li>Gen Zs Are Changing How Brands Operate</li> <li>How to Evolve as a Brand</li> <li>How to Focus on Long Term Outcomes</li> <li>and more! </li> </ul> <div>This can't miss episode of THIS. with Shauna Griffiths will leave your curiosity peaked and your fire to do something that means something will be stoked.  <br> <br> Special thanks to our Founding Partners, <a href="https://www.linkedin.com/in/felicia-hall-allen-8a28bb9/">Felica Hall Allen</a> &amp; Associates, <a href="https://www.linkedin.com/company/6to8-io/">6to8.io Digital</a>, <a href="https://www.linkedin.com/company/cmd/">CMD Agency</a> and <a href="https://www.linkedin.com/company/hijinxagency/">Hijinx Agency</a>. <br> <br> 0:01 - Intro<br> 0:13 - Guest Intro<br> 1:15 - Barkley US and the Brand Project<br> 8:01 - Evolving Brands and People<br> 15:05 - Brand Study and Findings<br> 20:47 - Brands Tim and Barkley US work with<br> 31:54 - Purpose<br