S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike

<p>In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;</p><ul><li>How being better at writing has been a huge benefit throughout her career </li><li>The 6 things that she owns as Chief Data Steward </li><li>How to activate organisations to treat data as an asset</li><li>Why data is truly a team sport between business, data and tech </li><li>The importance of knowledge management and change management </li><li>Managing data within different teams at different levels of maturity </li><li>The importance of user acceptance </li><li>Why identifying the art of the possible causes disruption </li><li>Why we often overinvest in new tools while not being mature enough to benefit from them</li><li>Why it should be behaviours first and technologies second </li><li>Why most technology becomes expensive shelfware and how to avoid that</li><li>Why D&amp;A approaches the problem of change like it’s a brand new problem, when it’s not </li><li>Why inter-disciplinary thinking is critical for combatting change </li><li>Why driving change for D&amp;A is like a merger and acquisition of two big giants </li><li>The healthy balance between carrot and stick</li><li>Why executive sponsorship is absolutely critical to success </li><li>Why you have to be very intentional about educating </li><li>Aligning data initiatives to business objectives </li><li>Why top-down stewardship is more effective than bottom-up </li><li>The role of the operating model and how team structure can be critical </li><li>The relationship between knowledge management and adoption</li><li>Why branding is super important to make it D&amp;A interesting, exciting and accessible </li><li>Her hilarious story related to Justin Timberlake 👀</li></ul><br/><p>Thanks to our sponsor, Dufrain:</p><p>Dufrain is a market leading pure play data and