S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared

<p>In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes; </p><ul><li>How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetization</li><li>Why he wanted to write a book that was a single blueprint in a book; “From Data to Profit” </li><li>Why 70% of data teams are NOT delivering any returns for their organisation</li><li>Why genuine ROI will keep the hype and boom going &nbsp;</li><li>Why you need to hire differently to monetize data </li><li>How to identify the first green shoots of value creation </li><li>The biggest problem is that we don’t connect the technology to the strategy </li><li>Why it’s imperative to get C-Suite sponsorship if you want to be successful</li><li>Why you have to delvier ROI incrementally and not wait for a big bang </li><li>If you let technology drive strategy you end up with more technology </li><li>Why you need a prioritization framework </li><li>Why the frustrations of data and C-Suite professionals is the same root cause </li><li>Why you need an opportunity discovery framework that involves the whole business</li><li>Why business teams know where the opportunities are but they have no way of articulating their needs </li><li>Why data teams aren’t the best people to decide what the business should be doing </li><li>How we confuse strategy and tactics </li><li>Why we need to interrogate our data &amp; analytics ideas like a shark tank pitch </li><li>Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation </li><li>Why you need a Data Monetization catalogue </li><li>The 3 slide sales deck that Execs keep falling for </li><li>The 9-figure ROI use cases </li><li>Why there are so few people who can connect hype to revenue </li><li>Why C-Suite executives are transfixed on ROI yet still