S2E60 - From AE to Founder with Kris Rudeegraap of Sendoso

<p><span class="gmail_default">Kris went straight from AE to co-founder and has raised over $50m. He shares a ton of sales, leadership, and fundraising insights including:</span></p> <p><span class="gmail_default">How corporate gifting evolved<br /> When does it go from cool idea <br /> Going after venture money is just a sales process<br /> The term sheet is just an MSA<br /> What it means to "be prepared" when raising money<br /> How to leverage your early stage investors<br /> How to determine the right VC right for you<br /> The founder experience is what VC's should focus on<br /> The mistakes to avoid when using gifting<br /> Creativity is the new secret weapon<br /> As a sales leader how to resist taking over the sale</span></p>