S2E10: Geoffrey Kretz ＜＞ Supporting 3 MILLION people to stop smoking with gamification

<p>We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.</p> <p> </p> <p>He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between</p> <p> </p> <p>In this episode, we explore:</p> <p> </p> <ul><li>How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app</li> </ul> <p> </p> <ul><li>The steps to the prescription of medical technology</li> </ul> <p> </p> <ul><li>And yet, the challenges of regulatory approval and future feature development within digital gamified health products</li> </ul>