S2 | Ep 8 | Infonomics: Monetizing, Managing and Measuring Data with Doug Laney, Data and Analytics Strategy Innovation Fellow at West Monroe

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes: Doug Laney's journey including his previous work experience and his work now at West Monroe An insight into the value businesses can drive from data and being data fluent The influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards data The first steps a business should take to monetize their data and the level of investment it will take The benefits of data monetization and do the benefits outweigh the costs? What do the next 5 years have in store for the renowned Doug Laney!