S2 | Ep 35 | Making Data Your Competitive Advantage with Eddie Short, Former CDO for Virgin Media O2

<p>In Episode 35 of Season 2, on Driven By Data,&nbsp;&nbsp;<a href="https://www.linkedin.com/in/ACoAAAz5twABKmxOOvRZGlVKdCCPHSUp8Ug-8T4" rel="noopener noreferrer" target="_blank">Kyle Winterbottom</a>&nbsp;is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:</p><ul><li>What companies that are winning with data are doing that others aren’t </li><li>The role of Data in Digital Transformation </li><li>The relationship between the CDO and the CIO </li><li>Where the CDO should report </li><li>Why most organisations still think Data &amp; Analytics is IT</li><li>How ordinary businesses start to try and compete with the likes of Amazon</li><li>What constitutes being a Data-Driven business</li><li>Getting data recognised by the business as an asset&nbsp;</li><li>Why good customer experience is a pre-requisite and what truly makes the difference </li></ul><br/>