S1E10 - Get the most out of conferences, trade shows, and webinars

<p>Have you ever wondered why you should go to conferences or be a speaker (and how to become one)? Our <a href="https://www.whatsyourbaseline.com/podcast/" rel="noreferrer noopener" target="_blank">podcast</a> guest today is José Pires, a veteran of 20+ years in the conference business and a leader in helping organizations to improve their execution and innovation excellence.</p> <p>José serves as Excellence &amp; Innovation (E&amp;I) executive leader and advisor for cross-industry organizations ranging from startups to Fortune 50, where he oversees the global identification, prioritization and execution of high value business improvements and innovations for the companies, business partners, and customers in multiple markets.</p> <p>He is an advisory board leader, keynote speaker, and chairman for &nbsp;organizations and global conferences on innovation, operational excellence, leadership development, strategy execution, culture, business and digital transformation, customer experience, exponential technologies, and growth acceleration. He is an executive Lean Six Sigma Master Black Belt who holds a Bachelor in Engineering Physics from the University of Kansas and a Master in Business Administration focused on Investment Banking and Entrepreneurship from the University of San Diego.</p> <p>In this episode we spoke about the following topics:</p> <ul> <li>Jose's background and how he came into the speaking/conference business as an introvert engineer</li> <li>The fear of public speaking and how to overcome it</li> <li>Getting good at your craft (your purpose?) and learn to communicate about it</li> <li>The change in the conference landscape due to the pandemic (disruption vs. dislocation)</li> <li>The objectives of participating in a conference or alternatives: learning, inspiration, networking</li> <li>Criteria of good conferences (virtual and in-person)</li> <li>How to get started to become a speaker</li> <li>Conferences as businesses</li> <li>What to look for when planning for attending events