S07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda Elam

<p>On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience.</p><p> </p><p>Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta.</p><p> </p><p>Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies.</p><p><em> </em></p><p>This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer.</p><p> </p><p>-----------</p><p> </p><p>SPONSORS:</p><p> </p><p>This episode is brought to you by:<br>  <br><strong>Wayflyer</strong></p><p><strong> </strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.</p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p> </p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p> </p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if your sales slow down, so does the amount you transfer back..</p><p> </p><p>There is just a simple fee and the fun