S07 EP17: How to Deliver Audience-Driven Segmented Experience w/ Francis Pilon

<p>On today’s episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at <a href="https://www.limespot.com/">LimeSpot</a>, an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time.</p><p> </p><p>Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extends to the interfaces and fundamentals of personalization. </p><p> </p><p>Francis shares a survey that shows how 80% of eCommerce merchants and leaders think they’re not doing enough personalization in their product recommendations. Going through personalization improves segmentation and Segmented Experience.</p><p> </p><p>To add to the episode’s excitement, Kunle is confident about the change in streams in Q3. With close to twenty unique and world-class speakers joining, he enthusiastically prefaces the events in the Commerce Excel Virtual Conference happening in September of 2022. </p><p>-----------<br> </p><p>SPONSORS:<br> </p><p>This episode is brought to you by:<br>  <br><strong>Wayflyer</strong></p><p><strong> </strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.</p><p> </p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p> </p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if your sales slow down, so does the amount you transfer back..</p><p> </p><p>There is just a simple fee and the funds you need to grow are deposited to you