S06 EP49: Marketing Leaders Q4 BFCM Forum

<p>Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset.</p><p><br></p><p>We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you’ll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts.</p><p><br></p><p>In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.</p><p><br>This event was sponsored by our good friends at: </p><p><a href="https://www.juni.co/">Juni</a> - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co</p><p><br></p><p><a href="https://emarsys.com/">Emarsys</a> -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com</p><p><br></p><p><a href="https://www.postscript.io/">Postscript</a> - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io</p><p><br></p><p><a href="https://recart.com/">Recart</a> -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com</p><p><br></p><p><a href="https://www.omnisend.com/">Omnisend</a> -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com </p><p><br></p><p><a href="https://www.bolt.com/">Bolt</a> -