S06 EP47: Performance Marketing for Q4

<p>Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.</p><p><br></p><p>Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. </p><p><br></p><p>In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You’ll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.</p><p><br>This event was sponsored by our good friends at: </p><p><a href="https://www.juni.co/">Juni</a> - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co</p><p><br></p><p><a href="https://emarsys.com/">Emarsys</a> -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com</p><p><br></p><p><a href="https://www.postscript.io/">Postscript</a> - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io</p><p><br></p><p><a href="https://recart.com/">Recart</a> -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com</p><p><br></p><p><a href="https://www.omnisend.com/">Omnisend</a> -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com </p><p><br></p><p><a href="https://www.bolt.com/">B