S06 EP44: Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend

<p>Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth.</p><p><br></p><p>The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collecting 1st party data. Most businesses are still coming to grips with the changes and trying to figure out what email capture tactics work best? And how best can the data we collect be leveraged?</p><p><br></p><p>In this episode, you'll discover how to build a sizable and engaged audience that is primed up to purchase this Q4. You will get to hear about the best tactics to build and segment an audience. This is a great episode for operators and marketers alike.</p><p><br>This event was sponsored by our good friends at: </p><p><a href="https://www.juni.co/">Juni</a> - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co</p><p><br></p><p><a href="https://emarsys.com/">Emarsys</a> -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com</p><p><br></p><p><a href="https://www.postscript.io/">Postscript</a> - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io</p><p><br></p><p><a href="https://recart.com/">Recart</a> -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com</p><p><br></p><p><a href="https://www.omnisend.com/">Omnisend</a> -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com </p><p><br></p><p><a href="https://www.bolt.com/">Bolt</a> - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.com</p><p><br></p><p><a href="https://beprofi