S06 EP40: Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth w/ Erik Huberman

<p>On today’s episode, Kunle is joined by Erik Huberman, Founder &amp; CEO of <a href="https://hawkemedia.com/">Hawke Media</a>, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba.</p><p><br></p><p>Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren’t taking an iterative approach to your marketing plans then you risk getting left behind.</p><p><br></p><p>In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.</p><p><br>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br><strong>Rewind</strong></p><p><br>This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce">Rewind</a> - the