S05 EP35: Leveraging Personalised Push Notifications in eCommerce

<p>On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of <a href="https://onesignal.com/" rel="noopener">OneSignal</a> - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years.</p> <p>The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni-channel marketing approach. In the past few episodes, we have covered many of these marketing channels. Today, we talk all about Push notifications, and who better to learn from than the biggest player in the business.</p> <p>Josh shares insights and some do’s &amp; don’ts about using Push notifications for marketing and branding. You will get to hear about the enormous potential of Push notifications - so enormous that OneSignal’s  founders pivoted to this business after launching as a mobile game studio!</p> <p>OneSignal has over 1 million customer companies (!), and Josh shares some very useful nuggets and best practices learned from their experience. So whether you already use push notifications or are curious on how to get started, be sure to catch this episode!</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out