S05 EP33: Getting Personal with Customers using SMS Marketing

<p>On today’s episode, Kunle is joined by Alex Beller, Co-Founder &amp; President of <a href="https://www.postscript.io/" rel="noopener">Postscript</a>, a 2 year-old SMS-marketing platform built for eCommerce brands.  Alex is an SMS marketing expert. Alex shares his insights on how the industry has evolved and progressed since his previous <a href="https://2xecommerce.com/podcast/ep197/" rel="noopener">appearance on the show</a>.</p> <p>Alex speaks about why SMS marketing works as a revenue generator and what makes it tick.  He shares some of the interesting resources his company has built and is working on for the eCommerce ecosystem, and how the company is growing after having raised $4.5 million earlier in 2020.</p> <p>The one distinct differentiator for SMS marketing is that it is probably the most personal outreach marketing channel available. It is also a channel, where as a marketer, you have more “ownership” of. Leveraging this channel is becoming more and more crucial to getting the desired ROI from your campaigns.</p> <p>If you are thinking about using SMS-marketing or feel your campaigns aren’t doing well, then you definitely can’t miss this episode. You will get to hear best practices, examples, use cases and tips to grow your SMS marketing ROI.</p> <p> </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="htt