S04.EP07 - Uncovering Insights & Measuring Brand with Dan White

<p>Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.</p> <p>In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.</p> <p>We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.</p> <p>Lastly, we touch on emerging trends in branding and how branding may evolve in the future.</p>