S03.EP16 - Archetypes & Stories with Carol Pearson

<p>What stories are you living? What about your brand?</p> <p>And how do you manage that meaning?</p> <p>With Archetypes.</p> <p>And who better to discuss the power of archetypes than Carol S. Pearson?</p> <p>Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark.</p> <p>This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands.</p> <p>Carol’s latest work focuses on exploring how archetypes show up in individuals and her recent book is called "What Stories are You Living? Discover Your Archetypes, Transform Your Life."</p> <p>In this episode, Matt Davies and Jacob Cass discuss Carol's work – both past and present – to uncover the power of archetypes and how this knowledge should be used and how it should not.</p>