S02.EP16 - Simplicity in Branding with Scott Buschkuhl

<p>Today we have Scott Buschkuhl who is the Creative Director at Siegel &amp; Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. </p> <p>Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. </p> <p>He’s previously worked at Pentagram and also ran his own agency for 12 years so it’s safe to say we’re in good hands.</p> <p>Today we’re going to be discussing Simplicity in Branding which is S&amp;G’s philosophy on brand in general. In fact, they state “We’re the simplicity company” as their tagline.</p> <p>We discuss designing for humans, emotional responses, team collaboration, simplicity as an approach to brand strategy, presentation techniques, and much more!</p>