S01.E10 - Marty Neumeier on Mastering Brand Strategy

<p>Join Marty Neumeier, Andy Starr, Jacob Cass &amp; Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag &amp; Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!</p>