Rupa Rajopadhye, VP of Marketing Services, Iris

<p>In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands&apos; ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris. <br/><br/>Iris offers strategic consulting that leverages the company&apos;s disciplines in advanced marketing analytics, marketing technology enablement, customer journey management, and loyalty programs to drive more profitable customer relationships. <br/><br/>In this interview with Rupa, we cover an introduction to Iris, trends she sees in customer loyalty/customer experience, what brands can do to simplify their approach to personalization, and more. </p>