Ron Jaworski, CEO and Co-Founder of Trinity Audio

<p><span style="font-weight: 400;">Patricia O’Connell interviews Ron Jaworski, the CEO and Co-Founder of Trinity Audio about how a website can be “audified,” how audio increases the stickiness of a website, and some of the other use cases of audio powered by AI.</span></p> <p><span style="font-weight: 400;">Listen in to learn more about engaging your audience with a new channel for consuming your content.</span><span style="font-weight: 400;"><br /> <br /></span></p> <h1><span style="font-size: 14pt;"><strong>Key Takeaways:</strong></span></h1> <p><span style="font-weight: 400;">[:26] Patricia O’Connell introduces Ron Jaworski, the CEO and Co-Founder of Trinity Audio.</span></p> <p><span style="font-weight: 400;">[1:45] Ron describes the audience for audio content; particularly audio content converted from print through AI.</span></p> <p><span style="font-weight: 400;">[2:47] Ron says AI voices are being created to sound more human, while human ears are becoming more tolerant to AI voices. He shares how people were given eight separate voice samples to rate between mechanical and human, and only 25% rated them all correctly as AI. Half could not be certain and 25% rated them all incorrectly as human.</span></p> <p><span style="font-weight: 400;">[5:54] Men tend to prefer female AI voices; women are split between a preference for male and female accents.</span></p> <p><span style="font-weight: 400;">[7:11] Localization of accents is a developing issue. Trinity Audio has just one U.S. accent, not separate accents for U.S. regions. The U.S. accent is separate from the U.K. and Australian accents. There are several Spanish accents, by country.</span></p> <p><span style="font-weight: 400;">[9:11] What is the business case for content creators to use AI to create audio content from print? There is a boom in audiobooks, which can be consumed while doing another activity. Everybody is looking to consume audio. You should give them an audio option.</span></p> <p><span style="font-weight: 400;">[11:49] How does Trinity Aud