Robin Petravic of Heath Ceramics wants to build a business that can last 200 years

<p>Originally founded in the San Francisco Bay Area in 1948 by potter Edith Heath, over the course of fifty years <a href="www.heathceramics.com">Heath</a> became an iconic dinnerware and tile brand. By the late nineties, Heath had fallen on hard times—but in 2003 the married couple of Robin Petravic and Cathy Bailey purchased the company and turned its fortunes around. </p><p>In this episode of the podcast, <a href="https://www.instagram.com/dennisscully/">Dennis Scully</a> speaks to Petravic about the goal of building an organization that can last 200 years, how the power of storytelling saved the company, and why, in the midst of a pandemic slowdown, Heath gave employees a raise.</p><p>This episode is sponsored by <a href="https://www.roomandboard.com/">Room & Board</a> and <a href="https://www.crypton.com/">Crypton</a></p><p><i><strong>LINKS</strong></i><br /><a href="https://businessofhome.com/articles/heath-ceramics-made-its-employees-into-owners-should-you">Heath's ESOP program</a><br /><a href="https://businessofhome.com/boh/article/could-you-go-a-day-without-producing-any-trash-heath-s-pursuit-of-zero-waste-manufacturing">Heath's pursuit of Zero-waste manufacturing</a><br /><a href="https://businessofhome.com/">Business of Home</a></p>