Robert Leonard – Value the Qualitative Aspect of a Stock

BIO: Robert Leonard is the VP of Growth & Innovation at The Investor’s Podcast Network, Podcast Host of ‘Real Estate 101’ and ‘Millennial Investing,’ ex-W2 Accounting and Finance professional, as well as a stock and real estate investor. STORY: When Robert first got into the financial markets, his research into companies he invested in was purely quantitative. He never paid attention to details such as the actual business itself, its prospects, or where the industry was going. His focus was purely on the numbers. This led him to make a couple of bad investments. LEARNING: There is more value or at least equal value in the qualitative factors than there is in the financials. Stop just focusing on intrinsic value and start looking at the whole picture.   “There is arguably more value or at least equal value in the qualitative factors of a business than there is in the financials.”Robert Leonard  Guest profilehttps://www.linkedin.com/in/rwleonard/ (Robert Leonard) is the VP of Growth & Innovation at https://www.theinvestorspodcast.com/ (The Investor’s Podcast Network), Podcast Host of https://www.theinvestorspodcast.com/real-estate-101/ (‘Real Estate 101’) and https://www.theinvestorspodcast.com/millennial-investing/ (‘Millennial Investing,’) ex-W2 Accounting and Finance professional, as well as a stock and real estate investor. He earned an MBA in Accounting and Finance, a BSBA in Finance and Economics, and is a Certified Management Accountant (CMA). Worst investment everWhen Robert first got into the financial markets, his understanding was that value investing was simply following a https://www.investopedia.com/terms/d/dcf.asp (discounted cash flow (DCF) model). So, for the most part, he just relied on the DCF model and made many investments based on quantitative factors. Robert never looked at the actual business itself, its prospects, or where the industry was going. His research was purely quantitative. After making a couple of bad investments, Robert found out that investing is n